If you run a small website in New Zealand you might think you have no choice but to offer what customers might view as a strict no-refund policy or harsh return rules.   

I understand that it’s a balancing act – you want to keep your business safe, BUT in order to succeed online you HAVE to make  want customers to feel valued and willing to come back.

That’s where store credit can be a game-changer. Instead of saying “no refund,” offering store credit gives your customers a fair option without losing you a sale. It keeps money in your business, encourages repeat visits, and helps you build trust – all without the stress of refund disputes. 

Store Credits in Shopify

It’s a great alternative to refunds – you keep cash in the business and customers get a good reason to come back and spend it.

When a customer logs into their new account, they can see any store credit you’ve issued without having to copy/paste codes or email back and forth.

You can set an expiry date and increase or decrease their store credit.

To turn on Store Credit in Shopify:

• From your Shopify admin, go to Settings > Customer accounts

• In the Customer accounts section, turn on the Store credit toggle button.

To issue a Store Credit in Shopify:

1. From your Shopify admin, go to Customers

• Click the customer profile that you want to issue store credit for.

• In the Store credit section, click Edit.

• In the Adjustment section, select Credit.

• Optional: If your store accepts multiple currencies, then in the Currency drop-down menu, select the currency that you want to issue store credit in.

• In the Amount field, enter the value of credit that you want to issue.

• In the Expiration date section, do either of the following:

  • To issue store credit that doesn’t expire, select No expiry date.
  • To add an expiry date to the store credit, select Set expiry date, and then select an expiry date from the calendar.

• Click Review changes.

• Click Credit {Amount} to issue the store credit.