True or False? Higher traffic means higher website conversions.

I think the bulk of kiwi business owners fall into the enticing trap of chasing after more and more traffic. Every ‘expert’ tells you that’s what their service will deliver so it’s easy to believe that the key to success lies in an ever-increasing number of visitors. The reality is that higher traffic does NOT […]
Lost in Cyberspace: 7 Tips to Ensure Your Website Enquiries Actually Reach Your Inbox

When was the last time you checked your website contact forms? Go on, jump onto your website right now and send yourself a test message. (use your personal email as the test email). Did you receive it? Did your autoresponder (if you have one set up to acknowledge their enquiry) trigger? How many times have […]
Create A Contact Page That Converts To Actual Contacts!

Your Contact Us page just has contact details on it right? WRONG. If you don’t have a specific customer funnel set-up then your contact page is a key part of your website, and yet so many people treat it as an after-thought. Here’s my list of must-have elements to ensure a credible and effective Contact […]
Q. Is the Shopify payment app worth activating? We already have PayPal set up and do online internet banking as well

A. Does a one-legged duck swim in circles? In other words, yes. Shop Pay (formerly Shopify Pay) is not actually an app, but an accelerated checkout and payment processor from Shopify. I would never build a Shopify site and not enable. Shop Pay is what’s available in NZ (in place of Stripe) when you set […]