Why Most Free Resources Kill Sales (and How to Do Them Properly)
TL;DR: Use free resources without killing sales The rule: Free resources should support your products, not replace them.If a free download fully solves the problem, you’ve trained people not to buy. Use free resources in three ways only: 1. Open access help (service first)One clear Free Resources hub, grouped by what people need.Delivered automatically — […]
How to Set Up Rural NZ Shipping in Shopify Without Calculated Carrier Rates
🚨 UPDATE: August 2025 Price Alert: Since writing this post, both Kiwisprout (now NZ$302/year) and Ship Magic (now NZ$282/year) have increased their pricing. Good News: I’ve found an even better solution – a completely FREE app that does the same job and takes just 10 minutes to set up. Jump to the FREE Solution → […]
How to Customise Your Shopify Notification Emails Without Coding
You’ve worked hard on your brand. Your logo, your colour palette, your tone of voice – all carefully crafted. So why are your customers still getting emails from your Shopify store based on the default settings from 2008? Shopify’s notification emails (like your order confirmation and shipping confirmation) have incredible open rates – often over […]
Add Store Credit To Your Ecommerce Toolbox
If you run a small website in New Zealand you might think you have no choice but to offer what customers might view as a strict no-refund policy or harsh return rules. I understand that it’s a balancing act – you want to keep your business safe, BUT in order to succeed online you […]
