Flodesk – Beautiful email marketing for NZ business

I’ve just changed over a client from Mailchimp to Flodesk and while I’m a big Mailchimp fan, and still believe it offers one of the best options around for eCommerce businesses, I really love Flodesk for service-based businesses. PROS: Utterly gorgeous drag and drop templates and you can use custom fonts and image collages One […]

Archive Unsubscribes in Mailchimp

Unsubscribes in email marketing are an inevitability and not always a bad thing – indeed I like to look at it that your database quality actually improves with every unsubscribe, because you’re emailing people who actually want to hear from you. Let’s have a look at cleaning up your audiences and doing what we can […]

Mailchimp’s Free Website Builder

I spent a couple of hours creating a website when this was released by Mailchimp late last year. It’s a good option for someone who recognises the importance of building their database from the get-go and needs a website set up quickly and of course, it’s free. It comes with easy to populate templated sections […]

Do This One Thing to Drastically Increase The Deliverability Of Your Mailchimp Sends

You can do all the email marketing courses you want, pay copywriters or marketing agencies to develop gorgeous templates, but no amount of slaving over messaging and images or throwing-money is going to matter if your newsletter isn’t even being delivered. Do This One Thing to Drastically Increase The Deliverability Of Your Mailchimp Sends One […]

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