How To Increase The Reach of Your Promos and Competitions
Once you nail your comp (good prize that suits your target market, ease of entry etc) then you have to HUSTLE and promote the crappola out of it. I think that goes against the grain for most of us, but it really is necessary. Promo doesn’t have to be paid (although that will help). Here’s […]
Should I DIY My Facebook Ads?
“Facebook Ads are a nightmare to understand and nothing works like the Youtube videos I’ve watched” Have a look at this graphic of actual spend and return and see if these results reflect that? Of course, they definitely don’t! The quote above is taken word for word from an email I received for help last […]
Facebook Promotion Of Competitions For 2020
What is the goal of the competition? Reach? Awareness? Event Engagement? Pick one 😉 Then you can focus the competition around that for best results. The others will happen naturally as a result but with one focus it’s much clearer to map out what the optimal steps of entry of the competition should be. You […]
Should My Digital Marketing Agency Run My Ads On Their Account?
Absolutely, categorically NO! You grant them access to your account so you retain access, history and ultimate control. I had a conversation this week with a small business owner that needs help with their paid campaigns on Facebook and Google Ads; let’s call her “Jane”. Unfortunately for Jane, she doesn’t own her accounts – her […]
