Google to provide $575 million in COVID-19 relief credits for Google Ads customers [updated April 2020]
If you’ve been an active advertiser on Google Ads (formerly Google Adwords) since January 2019, then it sounds like you will receive a credit from Google. Update: Who is eligible for the ad credit? Small and medium sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of […]
List Of Popular Apps Offering COVID-19 Relief To NZ Businesses
With so much change and pressure hitting small businesses right now, it has been heartening to see many companies stepping up to offer tangible support during the COVID-19 crisis. But it’s hard to keep track of who is offering what, so I’ve collated a list of the COVID-19 response from SAAS providers that are popular […]
Should My Digital Marketing Agency Run My Ads On Their Account?
Absolutely, categorically NO! You grant them access to your account so you retain access, history and ultimate control. I had a conversation this week with a small business owner that needs help with their paid campaigns on Facebook and Google Ads; let’s call her “Jane”. Unfortunately for Jane, she doesn’t own her accounts – her […]
The Simple Trick To Reduce Your Wasted Spend on Google Ads
[cs_content][cs_element_section _id=”1″ ][cs_element_layout_row _id=”2″ ][cs_element_layout_column _id=”3″ ][cs_element_text _id=”4″ ][cs_element_headline _id=”5″ ][cs_element_image _id=”6″ ][/cs_element_layout_column][/cs_element_layout_row][cs_element_layout_row _id=”7″ ][cs_element_layout_column _id=”8″ ][cs_text _label=”Classic Text”] So where do I view it and what will it show me? View the Search Term Report When you are logged into your Google Ads account, click on ‘Keywords’ in the left hand side menu and […]