Why Most Free Resources Kill Sales (and How to Do Them Properly)
TL;DR: Use free resources without killing sales The rule: Free resources should support your products, not replace them.If a free download fully solves the problem, you’ve trained people not to buy. Use free resources in three ways only: 1. Open access help (service first)One clear Free Resources hub, grouped by what people need.Delivered automatically — […]
5 Free Ways to Boost Website Sales (No Tech Degree Required)
If things are a bit quiet with enquiries or sales on the website front, here’s 5 things you can do right now to increase your website’s conversion rate to sales (or leads), without spending any money. My goal whenever I post is to provide practical advice to improve your website engagement that you don’t need […]
My interview with Website Planet
I recently did an interview with Website Planet. A bit about how I started in web design and my tips for getting into the biz. https://www.websiteplanet.com/blog/interview-redheaddigital
Shielded Sites
This is not a new initiative (I first shared this way back in 2019) but it’s a good one and worth sharing again. The Shielded Site project lets victims of domestic violence access a shielded portal through which they can contact Women’s Refuge, find out how to make a plan to safely get out of […]
