Instant & Measureable Digital Results

When starting out as a web specialist I subscribed to the under-promise/over-deliver philosophy. But over the years, my level of confidence has grown enough in my own expertise, to be quite bold about what I expect to happen when we agree to work together – and that’s pretty much an instant and measureable improvement across […]
Archive Unsubscribes in Mailchimp

Unsubscribes in email marketing are an inevitability and not always a bad thing – indeed I like to look at it that your database quality actually improves with every unsubscribe, because you’re emailing people who actually want to hear from you. Let’s have a look at cleaning up your audiences and doing what we can […]
Mailchimp’s Free Website Builder

I spent a couple of hours creating a website when this was released by Mailchimp late last year. It’s a good option for someone who recognises the importance of building their database from the get-go and needs a website set up quickly and of course, it’s free. It comes with easy to populate templated sections […]
List Of Popular Apps Offering COVID-19 Relief To NZ Businesses

With so much change and pressure hitting small businesses right now, it has been heartening to see many companies stepping up to offer tangible support during the COVID-19 crisis. But it’s hard to keep track of who is offering what, so I’ve collated a list of the COVID-19 response from SAAS providers that are popular […]