I’m a Shopify Partner focused on helping NZ businesses grow their online sales. With over 17 years in the website space, my speciality is websites for purpose-led brands whose website is a core part of their business. I can help you:
If your Shopify website is outdated, under-performing, or just not converting, pumping more traffic into it is like pouring water into a leaky bucket. Costly. Frustrating. Unsustainable.
Hi, I’m Louisa – The Website Woman. I help purpose-led Kiwi brands turn their Shopify websites into high-performing, conversion-optimised marketing machines — fast, responsive, easy to use, and ready to make every click count.
Let’s fix the leaks, woo your customers, and win Google (and AI’s) heart. 💥
REAL WORLD RESULTS
I build conversion-obsessed Shopify websites that sell. Check out some Shopify wins:
With the SAME traffic! I handle the tech headaches while you handle the happy customer reviews.
Big on setting you up for success *behind* the scenes too, your website is created with a flawless user experience front of mind. By integrating apps into your website, you can automate the most mind-numbing day-to-day tasks, connecting with couriers, accounting and inventory software, email marketing and your CRM.
NO MORE ‘IT LOOKS PRETTY BUT WHERE ARE THE SALES?’ Usually within 90 days.
As businesses grow their website requirements change. At around the 3 year mark of a website’s life, it’s common to look at changing platforms. If you’re an e-commerce business, then Shopify is best in class in my opinion – 6 million online stores choose Shopify for good reason! 🚀✨
But if the thought of migrating brings you out in cold sweats I can help take all that stress away. My clients say a project with me is stress-free and even fun because I handle all the hard stuff. Click that shiny button below and let’s talk shop(ify)!
WooCommerce sites can be so complicated that business owners get overwhelmed just trying to change a few words or images. I love WordPress, but not for e-commerce because is not the most user-friendly of platforms and as you expand the plugin combinations get more complex to set up and maintain.
Migration Process: a migration from WordPress to Shopify includes moving all your customers, orders, categories, and products. I guide you through the entire process for a smooth transition for you and your customers.
Squarespace is a fab platform for creatives, artists and other small to medium Kiwi businesses. But if e-commerce is the heart of your business, then it’s not your best option due to it’s basic and restrictive e-commerce features.
A migration to Shopify can open the doors to more sales at higher average order values because Shopify is MADE for e-commerce.
Wix has come a long way since it’s early days and is a decent choice for eCommerce businesses.
Clients look to move from Wix to Shopify because they want a platform that can scale with them, that integrates seamlessly into couriers, accounting and inventory solutions.
Magento is like a foreign language. A move to Shopify provides clients with a platform they actually understand and can get information in and out of easily.
Shopify offers a much lower cost than Magento for smaller online retailers and has a better range of functions included out of the box.
I have first-hand experience with Zeald having run an ecommerce business on the platform for 8 years. ‘Nuff said.
Clients move away from Zeald to Shopify to gain control over their business – you no longer feel help hostage to update even the simplest of functions or content and Shopfy’s pricing structure for hosting and maintenance is much fairer.
The kind that:
Integrates conversion-catapulting apps behind the scenes
Sends automated emails while you sleep
Builds trust, boosts basket sizes, and gets Google’s algorithm swooning
Turns browsers into loyal, repeat buyers – with zero sleaze
Because selling online takes more than a pretty homepage and a handful of paid ads.
Can you have both a beautiful site and smart systems that do the heavy lifting? Absolutely – that’s what I build.
Shopify isn’t just another e-commerce platform – it’s the-commerce platform. Whether you’re just starting out or ready to scale, Shopify offers everything you need to build, manage, and grow your online store.
Every project is unique, but most Shopify website builds start from $3,000 NZD. I offer fixed-price packages so you know exactly what to expect. If you’d like a ballpark figure based on your needs, try my quick Website Project Cost Estimator - no strings attached.
Absolutely. Whether your site needs a full redesign, better mobile performance, or SEO tweaks, I can help optimise your existing Shopify store.
Definitely. Shopify is user-friendly and reliable — and I’ll handle the set-up, design, and training so you feel confident managing your site yourself.
Working with a local expert like me means support in your timezone, someone who understands the NZ market, and no confusing jargon — just friendly, straight up advice.
NO REDHEADS WERE HARMED IN THE MAKING OF THIS WEBSITE. © 2016-2025 REDHEAD DIGITAL.
As a Shopify Partner supporting NZ businesses, I can create limitless development stores. No strings, no hassle – but I’m here if you need me.