It's 2026. The market's moved on - has your website?

Mediocre websites aren’t neutral anymore. They quietly sabotage sales and optimisation alone doesn’t fix the problem – alignment does.

🗝️ Since 2015

🇳🇿 NZ Based

🚀 Ecom + Services

🔸 Ongoing support

Scrolling Image Duplicate Scrolling Image Duplicate Scrolling Image Duplicate
Scrolling Image Scrolling Image Duplicate Scrolling Image
Scrolling Image Scrolling Image Duplicate Scrolling Image
Scrolling Image Scrolling Image Duplicate Scrolling Image
Scrolling Image Scrolling Image Duplicate Scrolling Image
The website Woman with sign

Whether you’re rebuilding, replacing, or starting fresh, I design websites that stop undermining the business you’re running now.

I work with established, values-led businesses who have a website that exists, but doesn’t register.

Not with Google.
Not with AI.
And not with the people they want to reach.

On the surface, the website might seem “fine”. But when a website hasn’t stayed aligned with the business, or how people find answers and make decisions online, customers hesitate.

And hesitation kills sales.  

What should your website actually be doing?

Most business owners think the answer is obvious. It usually isn’t – and choosing the wrong focus is why so many websites under perform.

Your website can do more than one thing. But there’s almost always one job that matters most right now.

Here’s how that usually breaks down.

Get enquiries or bookings

FOR SERVICE BUSINESS

A modern, polished site that clearly communicates your value, builds trust, and makes it easy for people to take the next step, without friction or confusion. When that’s working, your website gives you signals - not silence.

Sell products or services online

FOR SELLING ONLINE

Easy to manage Shopify stores that turn more browsers into paying customers - fast, responsive, and expertly designed to help you increase your impact and sell more.

Not sure yet, I need an expert guide

BULLSHIT FREE ZONE

Clear, straight-up guidance to pinpoint what’s holding your website back and what to fix first, without guesswork, generic advice, or pressure to rebuild. Sometimes it’s not a rebuild - it’s a reset.

The smarter, stress-free way to take your website off your to-do list

A website doesn’t need to be broken to be a problem.

Most of the time, it’s just outdated enough to erode trust, quietly working against you while you’re focused on running the business.

When it’s out of sync with how your business operates now, or how people actually decide online, that friction shows up everywhere.

My work is about realigning your website with the business you’re actually running, so every part of your marketing has something solid to land on.

Here’s why clients choose to work with me:

Straight-talking strategy & action

No jargon. No mystery. Clear next steps.

01

You want a partner, not a gatekeeper

You stay in control. I don’t hoard access.

02

You can focus on what you do best

I’ll handle the website and tech.

03

 
 

Support that fits your business

With clear guidance through the whole process.

04

Customer Stories

Louisa single handedly catapulted my website into the digital stratosphere and beyond. She took a lot of technical information and made it easy for me to understand. My website is now performing so well, WIX actually wrote to me to ask me to tell them what I was doing that was making it so successful!

Liz Constable BOOK ART STUDIOS

Louisa did an amazing job creating our new website. She understood my vision from the get-go and the end product was better than we could have imagined. She is friendly to deal with and I enjoyed the collaborative approach we took when adding further content to our site.

Sarah Armour Aqualight Irrigation

Highly recommend for website redesign and ongoing maintenance. Louisa was able to keep us on the same platform and set us up with ecommerce to successfully. We appreciate her straightforward approach and rapid response time, which makes web changes stress-free for us.

Samantha Good Planet
Redhead Digital impact
EASY TIGER

What nearly two decades in website-land has taught me

From running my own eCommerce store to helping other businesses grow online, I’ve seen what works for small businesses online. My ADHD brain loves diving into the latest tech and trends (AI anyone?), but the truth is success online isn’t about one magic trick – results come from strategy, experience, and effective execution – which is exactly what I bring to the table.

Now I focus on building websites that:

  • skip costly trial and error
  • ditch the tech headaches
  • utilise smart tech and design
  • actually convert how your business needs it to


Curious how I got here and why I do what I do?

Your website will break at the worst possible moment.

My website hosting and monthly care plans make sure you’re never dealing with it alone.

Sign up to occasionally hear from me with mind-blowing SEO & website conversion rate hacks straight to your inbox.

No spam here. Seriously worthwhile info only and of course you can unsub at any time.