STORIES FROM THE RED HAIR
My journey into digital marketing didn’t start the way you probably thought it would
Yikes. Childhood photos and 90’s jeans – just how far back is this backstory going?
Don’t worry, not that far. Let me take you back to 2008. I’m on round two of maternity leave absolutely dreading the thought of going back to traditional 9-to-5 work. Like really dreading it. I mean, I used to count FISH for a living!
Facebook is the new frontier as is shopping online. With no business experience, no marketing experience and one bright (read: crazy?!) idea, a friend and I executed the perfect *not going back to work* plan. An online baby and maternity ecommerce website with everything growing families may need. And boy, did business go BOOM
real quick…
‘
But all the while, something was brewing… something BIG
In 2016 Redhead Digital was launched onto the scene
From my own trips around the eCommerce block, I realised how critically important conversion rate is to any business’s bottom line and with that driving me, I set out to find my mojo, my people, and my speciality. After some trial and error it was soon clear that supporting purpose-led, sustainable and health & wellbeing brands, was where I wanted to be.
Purpose-Driven
Once I'd made that realisation, things really came together. The people I loved working with (my kinda humans) quickly found me - it was almost like I’d always been there.
HI, I'm Louisa!
Strategy
So… what’s a purpose-led brand like you, need with a website & conversion rate-obsessed digital marketing expert like me?
Traffic Without Sales or Enquiries
Your website gets traffic but your conversion rate is average or worse, dumpster-fire bad. See the impact of getting more of your existing traffic to buy or enquire at my ROI Calculator.
Website Issues
Maybe you’ve got a website but it’s dull and outdated, isn’t generating leads or sales and you’re totally embarrassed to send people there because you know it’s a buzz kill *cue whomps*.
Lost in Cyberspace
You're practically invisible on Google. This means the bulk of your traffic has to come from ads and we all know that ain't getting any cheaper.
Get the foundational stuff right and over time you'll be appearing in all the right places for your product or service.
Ignoring Your Customers
Or maybe your website is delivering the goods, but your red-hot leads are sitting on an email list getting crusty and you haven't spoken to the legends who bought your product since they ordered (rude!).
All The Things
You don’t know what to focus on or what the next steps should be, and things like “update my website”, “set up email welcome sequence” and “research keywords” have been festering on your digital marketing to-do list for months (if not years). Sound about right?
Today I split my time between a purpose-built, off-grid office in the mighty Kaipara region and a bach with a view on mighty Aotea Great Barrier Island.
You’ll rarely see me without my shadow, a Griffon called Griff, and when I’m not at my laptop you’ll find me on a trail or on, in or near the water with my family.
