STORIES FROM THE RED HAIR
My journey into digital marketing didn’t start the way you probably thought it would
Yikes. Childhood photos and 90’s jeans – just how far back is this backstory going?
Don’t worry, not that far. Let me take you back to 2008. I’m on round two of maternity leave absolutely dreading the thought of going back to traditional 9-to-5 work. Like really dreading it. I mean, I used to count FISH for a living!
Facebook is the new frontier as is shopping online. With no business experience, no marketing experience and one bright (read: crazy?!) idea, a friend and I executed the perfect *not going back to work* plan. An online baby and maternity ecommerce website with everything growing families may need. And boy, did business go BOOM
real quick…
‘
But all the while, something was brewing… something BIG
ALL-IN
In 2014 Redhead Digital was launched onto the scene
From my own trips around the eCommerce block, I realised how critically important conversion rate is to any business’s bottom line and with that driving me, I set out to find my mojo, my people, and my speciality. After some trial and error it was soon clear that supporting purpose-led, sustainable and health & wellbeing brands, was where I wanted to be.
Purpose-Driven
Once I'd made that realisation, things really came together. The people I loved working with (my kinda humans) quickly found me - it was almost like I’d always been there.
Sustainable, ethical digital marketing
Today Redhead Digital HQ operates out of a purpose-built, off-grid office in the mighty Kaipara region.
You’ll rarely see me without my shadow, a Griffon called Griff, and when I’m not at my laptop you’ll find me on a trail or on, in or near the water with my family.
