STORIES FROM THE RED HAIR
My journey into websites didn’t start the way you probably thought it would
Those photos? They’re proof this story didn’t start on Instagram.
And no – this isn’t about my 90s fashion choices. It’s about how I learned to build websites that actually make money.
Rewind to 2008. I’m on round two of maternity leave absolutely dreading the thought of going back to traditional 9-to-5 work. Like really dreading it. I mean, I used to count fish for a living so no, entrepreneurship was not the obvious next step.
Facebook is the new frontier as is shopping online. With no business experience, no marketing experience and one bright (read: crazy?!) idea, a friend and I executed the perfect *not going back to work* plan. An online baby and maternity ecommerce website with everything growing families may need. And boy, did business go BOOM
real quick…
‘
But all the while, something was brewing… something BIG
In 2015 Redhead Digital was launched onto the scene
From my own trips around the eCommerce block, I realised how critically important conversion rate is to any business’s bottom line and with that driving me, I set out to find my mojo, my people, and my speciality.
Websites Baby!
All advertising roads lead to your website. I work with businesses doing genuinely good things, helping turn that effort into websites that do more than look nice — they work hard, convert well, and earn their keep.
HI, I'm Louisa!
Strategy
After 10 years of building small business websites, here’s what usually goes wrong
Website Issues
You’ve got a website that's dull, outdated or unclear - or running on shaky tech that makes every login or update feel risky.
Lost in Cyberspace
Businesses that are practically invisible on Google and AI, forced to rely on ads because the foundational stuff was never set up properly.
Chasing Tools Instead of Strategy (AI included)
Businesses using AI to add content without strategy, creating hesitation - and hesitation kills sales.
Traffic Without Sales or Enquiries
This is where conversion rate quietly makes or breaks a business - and why I’m obsessed with understanding what your existing traffic should actually be worth. If you want to see the impact for yourself, start with my ROI Calculator.
All The Things
You don’t know what to focus on or what the next steps should be, and things like “update my website”, “set up email welcome sequence” and “research keywords” have been festering on your digital marketing to-do list for months (if not years). Sound about right?
Today I split my time between an off-grid office on Aotea Great Barrier Island and a city pad full of teenagers – which probably explains why I value clarity, restraint, and things that actually work.
You’ll rarely see me without my shadow, a Griffon called Griff – and when I’m not at my laptop, I’m outside reminding myself that not everything needs to be loud or complicated to be effective.
Completely irrelevant stats. Surprisingly transferable skills.
Sustainable, ethical digital marketing
What type of website do you need?
