The Website Waste Calculator
“Waste” is what happens when traffic arrives and nothing meaningful happens next.
You don’t need more traffic. You need fewer holes in your website.
Improve conversion and the same traffic is suddenly worth a lot more.
Confident your website’s doing its job? You can skip this.
Otherwise, more traffic doesn’t help – it just makes the waste more obvious.
You don’t have to fix anything yet. Just look.
What about paid ads?
Work out if paying for traffic with your current conversion rate will work for you.
Yeah… those numbers usually surprise people.
Seeing your numbers laid out like that can feel confronting. Especially if you’ve been working hard and doing “all the right things. But once you can see the potential, what to focus on tends to become obvious.
If you want to talk through what you’re seeing – and what it actually means for your site – I’m happy to walk you through your stats and your options.
No prep. No pitch. Just a clear read on what matters.
