I spent a couple of hours creating a website when this was released by Mailchimp late last year. It’s a good option for someone who recognises the importance of building their database from the get-go and needs a website set up quickly and of course, it’s free.
It comes with easy to populate templated sections and it’s simple to configure the layout settings (colour, fonts, etc).
There were a couple of small downsides though …
1) The only payment connection is via Square, which isn’t available within NZ. This means if you’re wanting to sell on your website, you need to send them off to a Paypal link or similar.
2) You can’t embed a contact form.
Other than that, pretty good for a free platform that allows you to put your message across online, gather sign-ups, and build automation around those.
Here’s the sample site if anyone wants a gander at what you can easily achieve.